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Local Marketing When Selling Your Crested Butte Home

December 20, 2018 By Chris Kopf

Local Marketing When Selling Your Crested Butte HomeLocal Marketing When Selling Your Crested Butte Home

Agents are different, and their marketing approaches are different. If they have been successful, then I would expect that they would also be successful in selling your home. There is no right or wrong marketing approach, but be sure you understand what the agent is going to do to market your home. Unless you have a super unique home, the approach to market your home will likely be a replication of what systems and processes the agent and brokerage have in place. Here’s a general idea of what you can expect in terms of local marketing when selling your Crested Butte home.

Local Marketing Plan

Communicating With Real Estate Agent When Selling Crested Butte HomeYour real estate agent should have already communicated their plans to market your home. This should include a local marketing plan. The main objective is to capture the attention of the affluent winter and summer visitors to your mountain town, and the existing second homeowners – especially the homeowners in your subdivision or in close proximity to your home. Birds of a feather flock together! It is also important for your real estate agent to introduce and expose your home to the local real estate community.

Magazine and Newspaper Advertising

Magazine and newspaper advertising will likely be used as local marketing when selling your Crested Butte home. There is not a lack of options for advertising your home in Crested Butte media sources. The Crested Butte newspaper can be a good option during high season or key weeks when lots of visitors are in town, but not during off season. There are also many options for “glossy magazine” advertising; most of these are long-lead advertising pieces that may be summer or winter editions.

Real Estate Sign

For all the benefits of the Internet and advertising, a real estate sign is still one of the most valuable tools to announce that your home is for sale. This means it also something frequently used as local marketing when selling your Crested Butte home.

Seller Financing When Selling or Buying Your Crested Butte HomeOnce your home is listed in the MLS, the agent should be showing up to place a sign in the yard. This is easier said than done during the winter when the ground is frozen and there is four feet of snow on the ground, plus huge piles of snow from the snowplows. Hopefully your agent will bring some six-foot steel stakes to pound into the ground and then secure the sign to the top of the stakes so the sign will be visible. There will be many potential buyers that will drive around to see what areas are like and what homes may be for sale in those areas.

Unfortunately, some homeowners associations prohibit the placement of real estate signs. This can be a deterrent to marketing a home for sale. I believe the people who wrote these rules to ban small 2’x 3’ real estate signs did not think they would ever want to sell their own home…

Local Marketing When Selling Your Crested Butte Home Final Thoughts

Crested Butte Co Real EstateI hope you see the level of detail and time and effort I put into this candid article Local Marketing When Selling Your Crested Butte Home. I have become a Top Real Estate Agent in Crested Butte by providing my clients with information and insight. This helps my clients to make informed decisions. Some decisions are not always easy.

This article is an example of what you can expect from me as your agent.

Thanks,
Chris.

How can I help you?

I have over 30 years of sales and marketing experience and am a top real estate agent in the mountain town of Crested Butte, Colorado representing affluent clients who are buying and selling their homes and properties. To see featured properties or search the MLS – visit chriskopf.com.

If you are Considering Selling Your Home in Crested Butte

Selling your Mountain Home TipsClick HERE to get FREE Real Estate book by Chris Kopf, “The Complete Guide to SELLING Your Mountain Dream Home”

If you considering Selling your Crested Butte home and are interested in finding out what your existing property is worth – call me.

Chris Kopf
Broker / Owner
Global Luxury Property Specialist
Coldwell Banker Mountain Properties
Chris.Kopf@CBMP.com
(970) 209-5405

 

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Chris Kopf, Coldwell Banker Mountain Properties
305 6th Street
Crested Butte, CO 81224
  • Chris.Kopf@CBMP.com
  • (970) 209-5405

Testimonials

Bobby Nichols

"The first moment we met Chris, my wife and I knew he was all about what is happening in real estate sales in Crested Butte. He knows his job, the marketplace and the innovative ways to market your home in today's electronic internet space. A real professional that understood us and our needs in handling a very successful sales transaction. "

 
Crested Butte Real Estate by Chris Kopf
2015-02-11T13:45:19-07:00
"The first moment we met Chris, my wife and I knew he was all about what is happening in real estate sales in Crested Butte. He knows his job, the marketplace and the innovative ways to market your home in today's electronic internet space. A real professional that understood us and our needs in handling a very successful sales transaction. "  
https://chriskopf.com/testimonials/bobby-nichols/

Jeff Hollings

Chris is outstanding! We recently bought a second home in Crested Butte and Chris did a great job throughout the whole process. He has a thorough understanding of the market and the benefits and drawbacks of various locations. He was very patient with us as our preferences evolved throughout the search. He gave us valuable information on which to negotiate the purchase. He had great follow-up during the inspection/closing process (when we were not in town) and made sure all of the commitments made by the seller were properly completed.
Crested Butte Real Estate by Chris Kopf
2015-02-11T13:46:48-07:00
Chris is outstanding! We recently bought a second home in Crested Butte and Chris did a great job throughout the whole process. He has a thorough understanding of the market and the benefits and drawbacks of various locations. He was very patient with us as our preferences evolved throughout the search. He gave us valuable information on which to negotiate the purchase. He had great follow-up during the inspection/closing process (when we were not in town) and made sure all of the commitments made by the seller were properly completed.
https://chriskopf.com/testimonials/jeff-hollings/

James Brennan

This was our first experience trying to purchase additional land with hopes of building a home. Chris was tremendously helpful throughout the entire process and his professionalism showed.
Crested Butte Real Estate by Chris Kopf
2014-10-14T17:59:24-06:00
This was our first experience trying to purchase additional land with hopes of building a home. Chris was tremendously helpful throughout the entire process and his professionalism showed.
https://chriskopf.com/testimonials/james-brennan/

Jane Saltzman

Chris was terrific to work with. The house sold faster then I ever expected! He was particularly helpful for this second home owner that couldn't always get there to take care of house issues. Thank you Chris!!!
Crested Butte Real Estate by Chris Kopf
2015-02-11T13:49:37-07:00
Chris was terrific to work with. The house sold faster then I ever expected! He was particularly helpful for this second home owner that couldn't always get there to take care of house issues. Thank you Chris!!!
https://chriskopf.com/testimonials/jane-saltzman/

Georges Lussier

The thought of a short sale was intimidating, but Chris made the experience very easy with lots of guidance from start to finish. I would highly recommend Chris for any Real Estate need buying or selling.
Crested Butte Real Estate by Chris Kopf
2014-10-14T18:05:40-06:00
The thought of a short sale was intimidating, but Chris made the experience very easy with lots of guidance from start to finish. I would highly recommend Chris for any Real Estate need buying or selling.
https://chriskopf.com/testimonials/georges-lussier/

Frank Stringer

Chris Kopf is a wonderful person to work with on any real estate matter you may have in Crested Butte. He is extremely knowledgeable of all elements of the Crested Butte area. He helped us recently to buy a new second home in Skyland and the entire experience was first class under Chris's guidance. I would highly recommend him to anyone who has a real estate need in Crested Butte.
Crested Butte Real Estate by Chris Kopf
2015-02-11T13:51:04-07:00
Chris Kopf is a wonderful person to work with on any real estate matter you may have in Crested Butte. He is extremely knowledgeable of all elements of the Crested Butte area. He helped us recently to buy a new second home in Skyland and the entire experience was first class under Chris's guidance. I would highly recommend him to anyone who has a real estate need in Crested Butte.
https://chriskopf.com/testimonials/frank-stringer/

Paul & Julie Keesee

Chris was quite helpful in showing us homes in the area we were interested in and contacted us when new listings were available. We not only consider him our realtor but also a friend.
Crested Butte Real Estate by Chris Kopf
2014-10-14T18:05:59-06:00
Chris was quite helpful in showing us homes in the area we were interested in and contacted us when new listings were available. We not only consider him our realtor but also a friend.
https://chriskopf.com/testimonials/paul-julie-keesee/

Jim & Sandra Wickham

Chris' patience and persistence paid off for us in finding the right house for the right price. We would highly recommend Chris to any potential buyer.
Crested Butte Real Estate by Chris Kopf
2014-10-14T18:06:18-06:00
Chris' patience and persistence paid off for us in finding the right house for the right price. We would highly recommend Chris to any potential buyer.
https://chriskopf.com/testimonials/jim-sandra-wickham/

Tom & Mary Aton

It was a great experience working with Chris, after showing me what I thought I wanted, he advised me of the pros and cons on the different condos and found one that I am thrilled with.
Crested Butte Real Estate by Chris Kopf
2014-10-14T18:06:31-06:00
It was a great experience working with Chris, after showing me what I thought I wanted, he advised me of the pros and cons on the different condos and found one that I am thrilled with.
https://chriskopf.com/testimonials/tom-mary-aton/

Dan Aquaviva

This agent has a very strong knowledge of the local area. He was very helpful in screening properties for potential purchase.
Crested Butte Real Estate by Chris Kopf
2014-10-14T18:05:26-06:00
This agent has a very strong knowledge of the local area. He was very helpful in screening properties for potential purchase.
https://chriskopf.com/testimonials/dan-aquaviva/
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Crested Butte Real Estate by Chris Kopf

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