Pricing Strategies When Selling Your Crested Butte Home
It is very important to think about pricing strategies when selling your Crested Butte home. A really good real estate agent can positively affect the selling price point of your home by as much as 5%. One area of recommendation may be to turn to the active listings in your area and see which homes that are similar are for sale and what their price points are.
If you have looked at the sold data, you should know how many similar homes sold in the past twelve or twenty-four months in your area. This is a pretty good predictor of how many will sell in the next twelve months as well. Will your home be one of those homes that sells? Why not put your home on that list of homes that will sell? You can do this by attractively pricing your home as compared to the competitive listings in your neighborhood.
Offer a “Better Deal”
Using round numbers, let’s assume that given the market, the target selling price for your home is $900,000 and the average discount from asking price to selling price is 10 percent. Most sellers will price their homes at $1,000,000 or $999,000 and hope for the best. Price your home at $950,000 with the instructions to your real estate agent that you have some wiggle room in this price, perhaps enough to pacify a buyer, or deal with inspection objections.
The result is that you will get more showings because your home is $50,000 below other similar homes. You are offering a “better deal” and, regardless of the other competitive sellers that may have negotiated down to $900,000, the buyers will never know that. Instead, you are the seller that gets the offer(s).
Another House for Sale Next Door
Most sellers think other homes in their neighborhood for sale is a bad thing. But why does Pizza Hut put a store right next to a McDonalds? Why are there four jewelry stores in every large mall? Because buyers want to compare, and comparing two houses next to each other makes sense. The buyer will say: “Well, we might as well see that one also since we are going to be right next door!” and the typical real estate agent will love the fact that the don’t have to drive across town to show you the second home. The traffic to both houses will increase when there are two next to each other for sale.
The pricing strategy mentioned previously and the house next door are common when looking at condos or townhomes in the same development. In some condo buildings, it can be very hard to differentiate one condo from another. Each condo shares the same common amenities, and may have the same three bedroom three and a half bath layout, and even the same exact furniture package. If this is the case, then the differentiating features come down to views, which floor they are on, how close to the noise from the elevator, and the price.
Pricing Strategies When Selling Your Crested Butte Home Final Thoughts
I hope you see the level of detail and time and effort I put into this candid article Pricing Strategies When Selling Your Crested Butte Home. I have become a Top Real Estate Agent in Crested Butte by providing my clients with information and insight. This helps my clients to make informed decisions. Some decisions are not always easy.
This article is an example of what you can expect from me as your agent.
How can I help you?
I have over 30 years of sales and marketing experience and am a top real estate agent in the mountain town of Crested Butte, Colorado representing affluent clients who are buying and selling their homes and properties. To see featured properties or search the MLS – visit chriskopf.com.
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