Video Interview John Norton Gunnison Crested Butte Tourism Association
I recently got the opportunity to talk with John Norton – Executive Director of the Gunnison Crested Butte Tourism Association. Watch the Video Interview John Norton Gunnison Crested Butte Tourism Association above.
John has been in the Crested Butte area for many years and has had numerous leadership roles to help promote and protect the beauty, charm and economic viability of the Gunnison Crested Butte area. John has held leadership positions with CBMR (and instrumental in marketing the sale of CBMR to the Muellers), The Land Trust, Partners, and many more.
John has a tenured background in sales an marketing and has an international consulting business Norton Global. Norton Global’s primary mission is to help their clients grow sales and reduce costs. It is great that we have John focused on helping grow our tourism economy here in the Gunnison Crested Butte area!
Many are not familiar with Gunnison Crested Butte Tourism Association – who they are, what they do, how they are funded… etc. and so here is some info from the Gunnison Crested Butte Tourism Association Website:
About The Gunnison Crested Butte Tourism Association
The Gunnison-Crested Butte Tourism Association was born in 2002 by popular vote of the people in Gunnison County. The ballot issue was to create a Local Marketing District for the purpose of marketing the destination as a whole. The vote allowed an increase in the Lodging tax from 1.9% to 4%. Since its founding, the Tourism Association has been responsible for marketing the Gunnison Valley as a year-round vacation destination.
Gunnison-Crested Butte Tourism Association Mission
The purpose of the Tourism Association is to implement an integrated marketing effort which promotes the Gunnison Valley as a year-round destination and enhances the visitor experience. Increasing total annual tourism/guest revenue is a primary goal of the Tourism Association, with an emphasis on overnight visitation.
Gunnison-Crested Butte Tourism Association Funding
The Tourism Association’s primary funding source is through an annual contract with the Gunnison County Local Marketing District. The Tourism Association also seeks grants from local and regional funding organizations.
In particular, the Town of Mt. Crested Butte has supported significant marketing and event initiatives undertaken by the Tourism Association since the TA’s founding. In recent years, Mt. Crested Butte’s partnership has enabled the Tourism Association to launch a mountain bike signage initiative, a map app, and Gunnison-Crested Butte Reservations. Mt. CB has also contributed funds to support air service marketing and mountain biking marketing.
The Town of Crested Butte has also come on board as a partner in the mountain biking signage initiative funding signs built in town.
Alpine Skiing at Crested Butte Mountain Resort
This is the crown jewel of our Winter tourism economy and the Gunnison Crested Butte Tourism Association has been instrumental in helping to promote our expert skiing terrain to the avid skier population on the Front Range. In addition the inclusion of Crested Butte in the Rocky Mountain Super Pass Plus has paid-off by attracting so many front-range skiers that have learned that they can get to Crested Butte quicker than the slog on I-70 and when they arrive they have great terrain, and little to no lift lines resulting in 3X the skiing! …and they appreciate that they are not in a crowded mega disneyland ski resort but in Crested Butte — the cool, hip and charming Last Great Ski Town in Colorado!
Nordic Skiing in Crested Butte
There are over 50K of groomed Nordic trails in the Crested Butte area – wow! The Crested Butte Nordic Center does a great job and in addition to the stewardship over the trails, the Magic Meadows Yurt, they also provide lessons, equipment rentals, youth athletics, and are host to numerous races including the famed Crested Butte Alley Loop, and the Elk Mountain Grand Traverse.
Mountain Biking and Crested Butte Winter Fat Bike
The Gunnison Crested Butte Tourism Association has recognized that we have a unique asset and there is a destination tourism business around all things biking. Specifically in our area the wealth of mountain bike trails in the summer and fall that dwarf other areas who claim to be mountain biking meccas (Moab, Fuita to name a couple). Now we are seeing the mountain bike enthusiasts continue their riding throughout the winter months by getting on their FAT BIKES and
If you have not yet taken a spin on a Fat Bike on the snow then you are missing out. The good news is that at the end of January the world of Fat Biking will descend on Crested Butte for the Fat Bike World Championships!
Fat Bike World Championship
Second Annual Borealis Fat Bike World Championships presented by Upslope Brewing Co. January 25-29, 2017 – Crested Butte, Colorado.
In 2016 Crested Butte was host to the First Ever Annual Fat Bike World Championships thanks to the hard work by Dave Ochs and many including the Crested Butte/Mt. Crested Butte Chamber of Commerce. This race brings in people from all over the world to ride and compete and have fun. There are many sponsors, bike and component manufacturers who make it a great event. Crested Butte and the Fat Bike World Championship Race is also featured in the current Warren Miller Film: “Here There and Everywhere” – at the end of the Crested Butte segment they show one of the competitors GETTING A BRAND ON HIS ASS! (see photo by Devon Balet)
Fat Bikes in the Summer too? – John Norton said that during his last trip to Moab “…all the top riders were on fat bikes – they are great in sand and loose dirt, roll over everything and because you go slower are safer”. As the Executive Director of the Gunnison-Crested Butte Tourism Association and given the 750 Miles of Trails in Crested Butte & Gunnison John Norton is bullish on promoting the Gunnison Valley as a Mountain Biking Destination. The Gunnison Crested Butte Tourism Association have also been instrumental in creating a supercool interactive trail map website and mobile app – go to http://mtbhome.com.
People often ask me “what makes Crested Butte special?” It is hard to put into words, but the I think you would agree that the Tourism Association is doing a great job of promoting it. In addition to the beauty of the Gunnison Valley, the strong Arts Culture, the festivals and events, all the great warm community of people, and the endless recreational opportunities we are able to provide visitors with supercool experiences in the Winter and Sumer.
Crested Butte Real Estate
No matter where your home is in Crested Butte you are less than a few minutes to alpine skiing, nordic skiing, a fat bike trail, a hiking and mountain bike trail, or flowing river with rising trout! There are plenty of luxury homes and high-end ski-in / ski-out condos at the base area, but unlike some of the other ski resort towns in Colorado that have their glitsy roots in gold and silver mining – Crested Butte was as a coal mining town.
In many ways the character and attitude of the early ranchers and miners has transcended time. In Crested Butte the skiing is great, the scenery is awesome, the recreational activities in the Gunnison Valley are endless, and the people are warm, friendly and real. Come to Crested Butte, ski, hike, drive a car on the ice, ride a fat bike…, then go find a restaurant, bar or shop in town. Sit for a while, relax and enjoy striking up a conversation with a new friend – it could be the beginning our your journey of adventure.
If you have an interest in Crested Butte Real Estate and would like to start a conversation about Crested Butte homes for sale, condos or land in the Crested Butte area, call me.
Previews® Property Specialist
Coldwell Banker Bighorn Realty