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Coldwell Banker History in Luxury Real Estate
Coldwell Banker Global Luxury. The Coldwell Banker Global Luxury program has always lived on the cutting edge of luxury, cemented by more than a century of innovation. Formerly known as Previews International, this top-tier luxury brand was founded by Henderson Talbot, a young entrepreneur who was one of the first to visually market real estate beyond his local area.
This pioneering spirit con be traced from San Francisco’s Financial District in 1906 all the way to Manhattan’s prestigious Madison Avenue in 1933 as luxury real estate marketing was revolutionized by capturing fine estate homes on film. This ideas of early visual marketing carries the brand today as a trailblazer in video, mobile, social media and smart home technology.
Exceptional properties require exceptional marketing. Through the Coldwell Banker Global Luxury program, the most expansive tools are available assist any client in buying or selling luxury property across the globe.
Power In Numbers
The Coldwell Banker brand is a true global force, with the power to showcase exceptional properties and reach affluent buyers around the world in dozens of languages.
With 88,000 affiliated agents among 3,000 offices in 49 different countries, Coldwell Banker is able to utilize the most expansive worldwide network in real estate to market properties in all corners of the globe.
Success By The Numbers
The Property Specialists aligned with the Coldwell Banker Global Luxury program are masters at their profession, ranking among the best in the world by exceeding expectations and creating exceptional experiences for their discerning clients every day. In 2016, Coldwell Banker affiliated sales agents represented:
$129.6 million in sales each day
$1.9 million average sales price
$7.3 billion in sales and volume
Some of the landmark sales and listings through the past decade have included “Portabello” at Corona del Mar for $75 million, “Le Belvedere” in Bel Air for $85 million and the Playboy Mansion in Holby Hills.
Leading the Way in Residential Real Estate
Often referred to as “the original real estate start up,” Coldwell Banker is the most established and trusted real estate franchise in North America. Now with over 100 years of market experience in 3,000 offices and 49 countries, Coldwell Banker continues to produce on its original mission: to deliver the dream of home ethically and honestly.
In 1980 Coldwell Banker raised the bar even higher in the real estate market when it acquired Previews International. In 2017, this brand has now transformed to Coldwell Banker Global Luxury, continuing to represent the most significant and valued properties in the world while leading the way in cutting edge marketing techniques and strategies.
Innovative Marketing Strategies
Coldwell Banker is the #1 real estate brokerage in online presence across the web, constantly raising the bar in forward-thinking and fast-paced marketing technologies.
Coldwell Banker was honored as the Best International Real Estate Marketing Company at the 2014-2015 International Property Awards. This prestigious award was in recognition of the innovative marketing strategies that the company continually displays in nearly every medium.
Coldwell Banker Residential Brokerage is also listed as THE most influential real estate brand on social media by Klout, with a strong following on Facebook, Twitter, Instagram and Pinterest. See Klout Report Here